Voice · vocabulary

say this · not that · casing · banned

Say thisNot that

Look upthe core verb of the app

Search · Submit · Go

Want-listone term, hyphenated, everywhere

wishlist · cart · queue

Compsrecent comparable sales

data · the numbers

Marketthe headline price

value · worth · est.

Walk a setbrowse a full set in order

explore · discover

Casing

Look upSentence case for all UI — buttons, headings, titles.

PriceChartingTitle Case only for product & brand names.

TCGdex · pokemontcg.ioKeep source names exactly as the source writes them.

.xlsx · ⌘↵Mono for file types, keys, prices, card numbers.

Never ships

unlocksuperchargepowerful seamlessrevolutionaryeffortless game-changingnext-gen

Emoji stay out of product copy — the one exception is the 🌴 Exeggutor Easter egg, surfaced on purpose.